Collection: Shop by Designer - Max Mara

As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and the highest quality.
Established in 1951 in Reggio Emilia by Achille Maramotti. 
Behind the powerhouse brand Max Mara, is the legacy of a man, whose pioneering vision of accessible fashion still lives on after many decades. He began with a line of high-end coats, inspired by French haute couture but they were made using cutting-edge industrial tailoring techniques.

These innovative methods created more styles, cuts and colours than had been available to the clientele ever before, making his clothes relevant to a far wider clientele and gaining immediate and overwhelming following.

Still family run today, Max Mara is one of the largest fashion houses in the world and is still the best of Italian ready-to-wear and is the biggest clothing company in Italy. More than 60 years after Maramotti made his first avant garde coats, the Max Mara brand remains at the forefront of fashion, producing beautiful clothing, from the classic to the experimental.