Collection: Shop by Designer - Gunne Sax

" I sell romance and fantasy,” Designer Jessica McClintock told People in 1984. She communicated those qualities by incorporating Victorian, Edwardian, and medieval touches into her designs, while also popularizing a prairie look that suited the time.
Gunne Sax was founded in San Francisco in 1967 (the year of the Summer of Love) by home sewers Elle Bailey and Carol Miller, and its name, recalls the former’s son, was “an adaptation of ‘sexy gunny sack’” (e.g., the rough bags used for potatoes and sack races). “Hippies didn’t talk about the clothes they wore; they were beyond that. That’s why Gunne Sax was so important in those days,” explained McClintock—who joined the company soon after it was founded, becoming a partner and then the sole owner. “It was a stamp for them. They used to wear them in the parks, getting married—the long calico dresses, barefoot and all. The aesthetic has always been a bohemian one that’s woven through with fantasy.